Purpose: Small And Medium Enterprises (SMEs) play an important role in the development of economies despite a plethora of problems that stifle their growth.The study unpacked the application of the Technological, Organisational, Environmental (TOE) framework as the official playboy bunny gold rabbit head zippo lighter a guide for the adoption of CRM strategies.Design/methodology/approach: A quantitative research method was used to evaluate these factors.The adoption of Customer Relationship Management (CRM) is one of the solutions that can help SMEs to endure and overcome economic hardships.Findings: The benefits that can be derived from CRM are too compelling to pass up the opportunity and indeed, the future prosperity of SMEs may lie in CRM adoption.
Research limitations/implications: Even though technological, environmental, organisational factors are paramount, education, stood out as the major driver of adoption.Practical implications: This study therefore concludes that the TOE framework needs to be extended by education and contextualised to the geo-political and social settings of armatrex the SMEs under investigation.Originality/value: This paper is original Paper type: a Research Paper.